Choosing the right roast

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Medium Roast Information

Medium roasted coffees are medium brown in color with more body than light roasts. Like the lighter roasts, they have no oil on the bean surfaces. However, medium roasts lack the grainy taste of the light roasts, exhibiting more balanced flavor, aroma, and acidity. Caffeine is somewhat decreased, but there is more caffeine than in darker roasts. This roast level often brings out a balanced complete coffee with lots of possible flavors: citrus, fruit, berry, acidity.

Common roast names within the Medium Roast level include Regular Roast, American Roast (the traditional roast in the eastern United States, roasted to the end of the first crack), City Roast (medium brown, a typical roast throughout the United States), and Breakfast Roast.

        Choosing the right roast

        Choose from the list above for a roast that best fits your everyday needs. 
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